Facade

Facade is defined as a superficial appearance or illusion of something, or an artificial or deceptive front.

It's the facade we're seeing on people especially those that maybe in trouble but don't want to show it outright. Different personalities have different ways of portraying themselves. And each one has his/her own reasons in doing so. Maybe the obvious reason is that a person doesn't want to show the real thing.

Selfishness?!

If referring to problem or not a good thing, first analysis it may not be selfishness. Usually we clean up our own shit, and not to bother others to help the cleaning.

Often we associate selfishness with good things. As human beings it's our tendency to keep good things as we can. That's selfishness!!!

We may thought that by not sharing problem or bad things, we're protecting our friends from it. As if we're the heroes trying to save the world.

But taking a second look, the act of protecting others becomes selfishness!!! That's when we consider our friends' emotions. Friends are there to help and share the burden. Often we ignore them coz we're afraid that they'll get hurt somehow.

A true friend can see through behind the facade, no matter how good it is.

It's ironic and painful to go through the process. It could have been better if the facade was not put up in the first place.