Business-to-business (B2B) is most often referred to as the marketing strategy between two businesses. But provided you have business relationship with other companies, it may be considered B2B.
Business relationship are basically subject to the predetermined agreement and parameters between the two businesses.
If for example a company is required to do some servicing, there must be an agreement on things that have to be done and delivered. Beyond those listed maybe done out of goodwill, but it would be unwise to meddle the other party's internal practices.
Why would a third-party company call up each personnel to make sure everyone is doing his job? If the company concern don't trust her employees, the third-party has no business calling each individual to check if the job is done! Doing some favor as goodwill is alright, but not to the extent that every single request and beyond the job scope will be done and delivered.
Information dissemination is good enough for the third-party to do, and it's up to the company concerned to make sure that things are done properly.
To have more revenue is to sell more. That's the simplest formula that works for any company and make profits.
Is the company that desperate to get revenue? Maybe the question is just too obvious!!!!
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